I’ve always had a quiet knowing that I was here to change the world.

 

That belief led me to study Psychology, earn a Master’s in Research Psychology, and begin my career in social impact (working on everything from HIV to male circumcision... A story for another day).

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Eventually, I found my way into marketing research and brand strategy where I helped businesses make smarter decisions by better understanding people.

 

But somewhere along the way, I got wrapped up in the corporate shuffle and politics and started to feel disconnected from my WHY.

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What started as burnout (and a few months of very little self care and  a lot of self reflection) became an invitation to slow down, tune in, and reconnect with the part of me I’d been outsourcing for too long: my intuition, inner knowing, and sense of purpose.

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I realised that being human isn’t something to overcome. It’s something to honour.

That real change (in business and in life) doesn’t come from performing, pushing, or pretending. It comes from leading from within.

 

So, thats what I do now.

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I blend my background in research, strategy, and behavioural science with intuitive coaching and soul-aligned support to help people and businesses move forward with clarity, purpose, and heart.

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Some days, we’re building brand frameworks. Other days, we’re tuning into inner wisdom.

 

Most days, it’s a little bit of both.

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Because the truth is: being human is the hack.